EconPapers    
Economics at your fingertips  
 

Structural Aspects of the Beer Market in Germany and in the United States

William Adams

L'industria, 2007, issue 1, 39-60

Abstract: Between 1950 and 2000, the four-firm producer-concentration ratio for beer increased from 22 to 95 in the United States; and Anheuser-Busch's share of domestic output ballooned from 6 to 54 percent. In the same period, the four-firm producer-concentration ratio in Germany has risen, but it remains low (in 2000, it was just 29). In 2005, after five years of important mergers involving big brewers, the German beer industry was still much less concentrated than its American counterpart. In this article, we discuss several candidate explanations for the failure of beer-producer-concentration to rise as much in Germany as in the United States: the relevance of the new technologies to German brewers, the preferences of German consumers, the rules for advertising on German television and other factors, largely absent from the consensus interpretation of American experience. We show that market structure depends on a remarkably broad range of factors, extending well beyond technological opportunity and market size emphasized by Bain.

Keywords: Concentration; Market Structure; Technological Change; Government Regulation (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1430/24254 (application/pdf)
https://www.rivisteweb.it/doi/10.1430/24254 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:j0hje1:doi:10.1430/24254:y:2007:i:1:p:39-60

Access Statistics for this article

L'industria is currently edited by Patrizio Bianchi

More articles in L'industria from Società editrice il Mulino
Bibliographic data for series maintained by ().

 
Page updated 2021-06-15
Handle: RePEc:mul:j0hje1:doi:10.1430/24254:y:2007:i:1:p:39-60