The made in Italy imaginary in the digital platforms era

Giovanni Cocconi

Economia della Cultura, 2021, issue 2, 209-216

Abstract: In a few years, all the Italian production companies that have made the best TV scripted-series (from Inspector Montalbano to Gomorrah, from The Young Pope to My Brilliant Friend) have been acquired by foreign companies. This could be a problem when new opportunities open up thanks to the increase in investments in the European market by subscription video on demand (SVOD) platforms, also due to the obligations under the new EU’s Audiovisual Media Services Directive. As the TV business changes and the viewers’ habits change with it even non-English shows become global hits and quality audiovisual production can play a key role in building a common European culture, as it is already happening. What to do to prevent an imaginary-producing country like Italy ending up being a spectator only in the streaming era?

Keywords: streaming; subscription video on demand (SVOD); tv series; digital platforms; Europe; Italian AV production companies; national and world markets (search for similar items in EconPapers)
Date: 2021
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