Qualità e benchmarking nel settore culturale

Maria Stefania Senese

Economia della Cultura, 2003, issue 4, 477-484

Abstract: Many changes within the cultural field have provided modern and efficient techniques of service management lately. Quality and benchmarking represent strategic tools able to develop new organization systems where relationship servicing is considered as a strategic key point. This article does not explain the indicators that measure the levels of quality in an organisation but it highlights the managerial models that can be used to improve any cultural organisation.

Date: 2003
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