The online videogames: a new business models laboratory

Giuditta De Prato

Economia della Cultura, 2012, issue 2, 163-178

Abstract: This article is aimed to show the drastic changes shaping, in a very rapidsequence, the videogames industry in connection with the online games developmentand their huge success in terms of multiplayer access. While at the beginning the roles of publishers and hardware producers were integrated, with the coming of the online videogames deep changes in the intermediation processes, as well as the spreading of new models of receipts, should be carefully surveyed. Multimedia contents, once single products, are increasingly becoming online services, and this trend affects the production organization, the structure of the receipts and the business models of this newgeneration of videogames.

Keywords: single user game; multiplayer browser-based game; value creation into the Internet; virtual goods; new business models; from products to e-services. (search for similar items in EconPapers)
Date: 2012
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