Location placement in motion pictures: a definition and some empirical evidences

Corinne Berneman and Benoît Meyronin

Economia della Cultura, 2012, issue 3, 327-341

Abstract: This study deals with location placement and the positive impactsit can have on cities, regions or even countries. In the first part, weused the product placement and film tourism literatures to give a definitionand characteristics of location placement and its key success factors. We then apply a theoretical framework of its effects on the French movie «Bienvenue chez les Ch'tis«, which offers a good example of location placement (the city of Bergues, and the Nord-Pas de Calaisregion). The objective of the analysis was to show the consequences ofthe appearance of the location and the impacts at different levels: employment,tourism, and perception of the location.

Keywords: location placement; film-induced tourism; place marketing (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1446/38903 (application/pdf)
https://www.rivisteweb.it/doi/10.1446/38903 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jkrece:doi:10.1446/38903:y:2012:i:3:p:327-341

Access Statistics for this article

Economia della Cultura is currently edited by Paolo Leon

More articles in Economia della Cultura from Società editrice il Mulino
Bibliographic data for series maintained by ().