Cerveteri and the Etruscans: knowing the public to promote the UNESCO site

Chiara Faggiolani and Fabio Severino

Economia della Cultura, 2012, issue 3, 341-352

Abstract: This work wants to show the methodology and results about a survey madein 2011 on the real and potential audience of the archaeological site La Banditacciaand the Archaeological Museum of Cerveteri (Rome's area). They wereobject of a marketing institutional plan inside the big one «Distretto tecnologicoper i beni e le attività culturali» of Latium. Primary goal of the survey wascome off a guide line to have a new style of archaelogical cultural marketing.Crossing data set collected by different audience assessment (real, potential andlatent) with other domestic driver (supply, external impact, general tourismregional trends, etc.), we have obtained many suggestions useful to plan aneffectiveness model of archaeological area economic development.

Keywords: customer satisfaction; cultural tourism; country marketing; archaeology; new media; management (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:mul:jkrece:doi:10.1446/38904:y:2012:i:3:p:341-352

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