Il libro e il quotidiano: la "Biblioteca" di Repubblica

Cristian Vaccari

Economia della Cultura, 2002, issue 3, 425-432

Abstract: In January 2002 the Italian newspaper «Repubblica» started to sell a customised edition of classic books of the XX Century. A new book is issued every Wednesday, and can be purchased together with the newspaper of the day. The initiative has been very successful, and the reasons for such brilliant results are the subject matter of this article. Vaccari analyses the series' standards, the price's policy, and the communicative and distributive strategies. Then, the author reports the economic outcomes of the promotional initiative and, in conclusion, supposes its effects: an enlargement of the «readers' trade» or rather a stifling of the traditional distributive channels?

Date: 2002
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1446/7956 (application/pdf)
https://www.rivisteweb.it/doi/10.1446/7956 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jkrece:doi:10.1446/7956:y:2002:i:3:p:425-432

Access Statistics for this article

Economia della Cultura is currently edited by Paolo Leon

More articles in Economia della Cultura from Società editrice il Mulino
Bibliographic data for series maintained by ().