Una riflessione sulle responsabilità dei clienti nel mondo digitale

Renato Fiocca and Ivo Ferrario

Micro & Macro Marketing, 2021, issue 2, 483-496

Abstract: Digital transformation is involving broader sections of the population. Our country, after overcoming a deficit on the structural aspects of the network, faces what can be defined as a second level of digital divide, mainly linked to the use that the population can make of it. From the partially distorted use of the internet and social media derive some phenomena of disinformation (fake news) and, more generally, the need for a higher level of consciousness in the use of technologies, to the point of evoking a co-responsibility between companies and consumers.

Keywords: Digital transformation; digital divide; fake news; responsibility. (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1431/101626 (application/pdf)
https://www.rivisteweb.it/doi/10.1431/101626 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jyf1hn:doi:10.1431/101626:y:2021:i:2:p:483-496

Access Statistics for this article

Micro & Macro Marketing is currently edited by Dario Romano

More articles in Micro & Macro Marketing from Società editrice il Mulino
Bibliographic data for series maintained by ().