Packaging as a Tool for Product Enhancement. Summary Manifest on Recent Literature from a Marketing Perspective

Guido Cristini and Cristina Zerbini

Micro & Macro Marketing, 2023, issue 3, 559-572

Abstract: In order to understand the main reasons behind the choices regarding the use of packaging by industrial companies, considering the new sustainable challenge and the recent changes in the consumer product selection, the present work analysed the current literature on the topic. Specifically, attention has been focused on two aspects: 1) the creation of value for industrial companies, and 2) the virtuous relationship between industrial companies and consumers.

Keywords: Packaging; literature review; environmental sustainability (search for similar items in EconPapers)
Date: 2023
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