Marketing for Start-Up. Introduction

Lorenzo Zanni, Tommaso Pucci and Marco Remondino

Micro & Macro Marketing, 2024, issue 1, 11-18

Abstract: This special issue reports a selection of papers from the Sim working group «Marketing for start-ups». Its main research goal is to understand how different marketing dimensions are integrated within a dynamic vision of the evolutionary phases of high-tech start-up.

Keywords: High-tech start-up; marketing strategies; innovation; business life cycle. (search for similar items in EconPapers)
Date: 2024
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