Digital Age Content Marketing: Strategies and Trends

Kamaal Allil and Adil Zia

Micro & Macro Marketing, 2024, issue 3, 611-638

Abstract: This paper conducts an in-depth exploration of content marketing strategies within the rapidly evolving digital landscape. It examines key elements crucial for success, including audience understanding and segmentation, branded content, content creation, search engine optimization, multi-channel distribution and performance metrics and analytics. Case studies from Coca-Cola, American Express, GoPro, Spotify, and Balenciaga exemplify the effective implementation of these strategies across various digital platforms. The paper further discusses emerging trends, such as personalization, interactive content, voice search optimization, and artificial intelligence, highlighting their potential implications for businesses and marketers. It underscores the importance of continual adaptation to new technologies in crafting successful content marketing strategies that resonate with today’s digital-first audience. This paper serves as a comprehensive guide for businesses navigating the dynamic field of content marketing and suggests areas for future research to further explore this critical aspect of digital marketing.

Keywords: Content marketing strategies; branded content; audience segmentation; multi-channel distribution; search engine optimization; emerging trends in digital marketing. (search for similar items in EconPapers)
Date: 2024
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