The Moderating Role of Religious Hypocrisy and Social Control in The Relationship between Religious Commitment and Halal Food Consumption

Fatih Mehmet Kıyak

Micro & Macro Marketing, 2025, issue 3, 621-643

Abstract: This study aimed to test the moderating effect of religious social control and religious hypocrisy in the relationship between religious commitment and behavioral intention to purchase halal food. In this study, not only structural equation modeling was used, but also moderator effect analysis was conducted using SPSS and Hayes Process Macro Model 2. Data were collected from 352 participants who live in Turkey and defined themselves as Muslims. Both religious social control and religious hypocrisy strengthen the relationship between religious commitment, practice and behavioral intention to buy halal food. The results of this study highlight the need for halal food companies to consider the background of religious social control in the target market and the religious hypocrisy behavior of consumers. This study tests the moderating effect of two variables that have not been previously investigated within the scope of halal food consumption.

Keywords: Halal Food Consumption; Religiosity; Religious Hypocrisy; Religious Social Control (search for similar items in EconPapers)
Date: 2025
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