Marca e innovazione di valore. L'esperienza di Method

Giuseppe Bertoli, Bruno Busacca and Francesco Buscemi

Micro & Macro Marketing, 2010, issue 3, 491-524

Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1431/33248 (application/pdf)
https://www.rivisteweb.it/doi/10.1431/33248 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jyf1hn:doi:10.1431/33248:y:2010:i:3:p:491-524

Access Statistics for this article

Micro & Macro Marketing is currently edited by Dario Romano

More articles in Micro & Macro Marketing from Società editrice il Mulino
Bibliographic data for series maintained by ().