Consumatore e apprendimento nella crisi

Maria Cristina Martinengo

Micro & Macro Marketing, 2011, issue 1, 39-50

Abstract: During the economical crisis the consumer undergoes a learning process which brings to elaborate strategies to optimize the income and sustain the consumption standards. This increase of knowledge and skills brings to a growth of self confidence and respect for people and economical actor near the consumer, e.g. the distribution. Meanwhile the confidence in institutions and firms decreases, and this process is not useful for the economic recovery, which needs an extension of consumption.

Keywords: consumatore; crisi; fiducia; reti sociali. (search for similar items in EconPapers)
Date: 2011
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