 Pratiche spaziali all'interno dei luoghi contemporanei del commercioSabrina Pomodoro Micro & Macro Marketing, 2012, issue 1, 33-56 Abstract: Our contribution relays the results of an empirical research aiming to explore consumer behaviors and routes occurring within consumption sites, by a comparative study in two opposite settings, an indoor and peripheric shopping mall and an outdoor central urban street. Using ob- servational and ethnographic data, the purpose of our research was to offer a tentative descriptive pattern of types of different consumer routes and activities, out of which to provide interpretive insights of consumer practices and develop hypotheses about individuals' interpretations of consumption settings. Further, as a pilot study, it was also conceived as a test of the use of various qualitative technique to be refined in follow up studies. The comparative analysis of the material suggested to identify eight types of practices, differently recognized in the two settings: Transit; Mission; Sequence; Combined visit; Circuit; Browsing; Zapping; Walking. Each type corresponded to a different way of achieving con- sumption practices, doing shopping, moving through the space. Keywords: Consumer behavior; shopping mall; space; ethnography. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:mul:jyf1hn:doi:10.1431/37148:y:2012:i:1:p:33-56 Access Statistics for this article Micro & Macro Marketing is currently edited by Dario Romano More articles in Micro & Macro Marketing from Società editrice il Mulino |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.