L'information technology nelle relazioni banca-impresa: la prospettiva del sensemaking

Daniela Pettinao

Micro & Macro Marketing, 2012, issue 1, 101-124

Abstract: The aim of this work is to delineate a possible reading in terms of the expansion and evolution of business-client relationships and to analyse the role played in these relationships by IT. The analysis will be conducted in relation to a specific sector, financial brokerage, and, within that, the principal player, the bank itself. This paper brings theory and practice together by synthesising the existing literature with real-life experience of an Italian bank.

Keywords: Corporate banking; relazioni impresa/cliente; sensemaking; relazioni banca-impresa. (search for similar items in EconPapers)
Date: 2012
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