Giovani e qualità alimentare

Maria Cristina Martinengo

Micro & Macro Marketing, 2012, issue 3, 427-442

Abstract: This paper shows some results of an empirical study about the perceptionof food quality by a population of preadolescents and adolescents.Dietary habits are strongly influenced by the choices of the familyand young people seem to have no knowledge nor curiosity aboutthe features of the food they eat, except for the sensorial appeal and,secondarily, for weight control.The survey shows that pre-teens and teens are not innovators withrespect to food quality, and that educational policies aimed at improvingtheir knowledge about food are useful and need to be deployed.

Keywords: food quality perception; dietary habits; educational policies. (search for similar items in EconPapers)
Date: 2012
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