Miele: il ruolo strategico della rete di assistenza

Marco Raimondi

Micro & Macro Marketing, 2012, issue 3, 577-588

Abstract: Miele is a well-known producer of domestic appliances, with a highand top-quality market positioning. As production is concentrated inGermany, the Italian branch is focused on distribution and customerservice. The service network is today one of the strategic assets for thebrand success. Miele Italy is investing in quality of this network and inaccurate control of customer satisfaction.

Keywords: customer service; customer satisfaction; top-end positioning. (search for similar items in EconPapers)
Date: 2012
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