Pianificazione e gestione degli interventi nei Paesi in emergenza e in via di sviluppo

Grazia Li Pomi

Micro & Macro Marketing, 2013, issue 1, 113-146

Abstract: The paper shows new analysis assumptions and a new managementand planning approach for the emergency and development sector- founded on philosophy, models and logic of territorial marketing- and highlight premises and advantages of this use on the base of aqualitative research on operators.This hypothesis was the premise of a quantitative research toanalyse settlements, population and its fluxes in the region of Sila(Tchad). The process of this research, commissioned by Unhcr, wasthe opportunity to adapt and apply tools, models and approaches ofmarketing and territorial marketing in the sector, and test a new marketingmodel for the territorial planning on emergency and developmentfield.

Keywords: territorial marketing; developing countries; planning models; sustainable development; research methods & experimental design. (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1431/73354 (application/pdf)
https://www.rivisteweb.it/doi/10.1431/73354 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jyf1hn:doi:10.1431/73354:y:2013:i:1:p:113-146

Access Statistics for this article

Micro & Macro Marketing is currently edited by Dario Romano

More articles in Micro & Macro Marketing from Società editrice il Mulino
Bibliographic data for series maintained by ().