La Molina: il segmento del luxury food

Anna Zinola

Micro & Macro Marketing, 2014, issue 1, 185-194

Abstract: La Molina is a Tuscan company specialized in handcrafted chocolate.The company was created about ten years ago as the result of aclear project: realize a small world around chocolate. The mission is tocreate highest quality products with a great visual impact. The retailstrategy involves Italy, European countries (such as United Kingdom,France and Germany) and Middle East.

Keywords: Luxury Foods; Retail Strategy; Specialization. (search for similar items in EconPapers)
Date: 2014
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