Med-Laine: sostenibilità e lusso nella filiera del tessile-abbigliamento

Silvia Ranfagni

Micro & Macro Marketing, 2014, issue 2, 345-358

Abstract: The topic of sustainability is becoming increasingly relevant to fashion; firms invest in projects of sustainable supply chain where it is possible to pass «from the sheep to the finished garment». The paper analyzes a case of innovation in the native wool produced in Tuscany (Italy) as driver of a sustainable fashion supply chain; the aim is to investigate the resulting concept of sustainability and its relations with luxury.

Keywords: Luxury; Sustainability; Fashion; Supply Chain. (search for similar items in EconPapers)
Date: 2014
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