Istituto Marangoni: il coraggio della coerenza per un posizionamento di eccellenza

Anna Zinola

Micro & Macro Marketing, 2015, issue 2, 315-326

Abstract: Istituto Marangoni, founded in 1935, is considered one of the elite fashion schools worldwide. The school is based in Milano, with major schools in London and Paris and a training centre in Shanghai. The school is acting in 2 areas: fashion studies (with both creative and business programmes) e design studies with creative programmes (only in Milano). The value proposition is the «Marangoniness», which has 4 pillars of distinctiveness, connected to each other in a perfect way: italianness, internationality, industry link, seductive school building appearance.

Keywords: Fashion Schools; Distinctiveness; Italianness; Premium Price Positioning. (search for similar items in EconPapers)
Date: 2015
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