Freitag: Recycling Strategies in Fashionable Accessories Industry

Anna Codini

Micro & Macro Marketing, 2016, issue 1, 105-122

Abstract: In this paper we analysed Freitag case study, a company established in Zurich, since many years leader in the world in manufacturing and selling a wide range of fashionable bags made using recycled truck tarps. Inspiring to sustainability, Freitag invented a really eccentric style and created a very successful branding. Basing on this case study, the paper investigates the opportunity, even for recycled products, to adopt successfully premium price policies focusing on the role assumed by marketing policies.

Keywords: Eco-Design; Recycling; Sustainability; Sustainable Consumption; Marketing Policies. (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1431/82871 (application/pdf)
https://www.rivisteweb.it/doi/10.1431/82871 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jyf1hn:doi:10.1431/82871:y:2016:i:1:p:105-122

Access Statistics for this article

Micro & Macro Marketing is currently edited by Dario Romano

More articles in Micro & Macro Marketing from Società editrice il Mulino
Bibliographic data for series maintained by ().