Corporate Social Responsibility and Consumer Virtuous Behaviors

Silvia Grappi

Micro & Macro Marketing, 2016, issue 2, 231-250

Abstract: This study analyzes an actual Corporate Social Responsibility (Csr) initiative and the subsequent consumer responses (i.e., positive word of mouth and willingness to adopt prosocial actions). The mediating role of consumer interest in the Csr issue and the moderating effects of consumer- company identification and skepticism are shown.

Keywords: Corporate Social Responsibility; Word of Mouth; Prosocial Consumer Behavior; Skepticism; Consumer-Company Identification. (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1431/83712 (application/pdf)
https://www.rivisteweb.it/doi/10.1431/83712 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jyf1hn:doi:10.1431/83712:y:2016:i:2:p:231-250

Access Statistics for this article

Micro & Macro Marketing is currently edited by Dario Romano

More articles in Micro & Macro Marketing from Società editrice il Mulino
Bibliographic data for series maintained by ().