Fior di Loto: dalla macrobiotica al biologico. Cambiare per restare se stessi

Anna Zinola

Micro & Macro Marketing, 2016, issue 2, 283-292

Abstract: Sales of organic food products in Italy broke through another record in 2015, totaling 2,5 billion, up 14.8 percent from the previous year. "Fior di loto" is an Italian company - founded on 1972 - specialized in organic food. The mission of the company is to select natural organic healthy foods, offering a complete nutrition product range.

Keywords: Organic Food; Retail Strategy; Niche; Consumer Behaviour. (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1431/83715 (application/pdf)
https://www.rivisteweb.it/doi/10.1431/83715 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jyf1hn:doi:10.1431/83715:y:2016:i:2:p:283-292

Access Statistics for this article

Micro & Macro Marketing is currently edited by Dario Romano

More articles in Micro & Macro Marketing from Società editrice il Mulino
Bibliographic data for series maintained by ().