How the Italian Advertising Market Performed in 2015

Alberto Vivaldelli

Micro & Macro Marketing, 2016, issue 2, 317-320

Abstract: The Italian advertising market starts again growing in 2015, by a 2% rate on previous year, after a flat trend in 2014 and a double digit fall in 2013. In particular the second half of the year has showed a faster growth, and this momentum seems to continue in early 2016. The overall trend is not spread equally across different media and industries: digital, radio and top ranked sectors perform much better than average.

Keywords: Advertising; Upa; Ad Expenditures; 2015; Growth. (search for similar items in EconPapers)
Date: 2016
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