Counterfeiting of perfume: Motivation and barriers to consumption

Sara Gabri, Sara Zannelli and Edoardo Lozza

Micro & Macro Marketing, 2017, issue 2, 295-312

Abstract: Understanding the motivations underlying the consumption of counterfeit products is crucial to contrast this illicit market and to develop a culture of anti-counterfeiting. However, there is a gap in the literature on the topic, in particular from a psychological perspective. We therefore propose an exploratory research, focused on the market of perfumes, made up of two studies: a motivational analysis on consumption of counterfeit perfume and a netnographyc analysis of spontaneous conversations emerged in dedicated forums. The results provide a preliminary map of the motivations and resistances underlying the consumption of counterfeit perfume, furthermore identifying 3 different consumer profiles. The research aims to start a psychological research field on counterfeiting.

Keywords: Counterfeit; Perfume; Luxury; Consumer Psychology; Consumer Behaviour. (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1431/86974 (application/pdf)
https://www.rivisteweb.it/doi/10.1431/86974 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jyf1hn:doi:10.1431/86974:y:2017:i:2:p:295-312

Access Statistics for this article

Micro & Macro Marketing is currently edited by Dario Romano

More articles in Micro & Macro Marketing from Società editrice il Mulino
Bibliographic data for series maintained by ().