Consumer loyalty in the fixed and mobile telephony

Agcom - Autorità per le Garanzie nelle Telecomunicazioni

Micro & Macro Marketing, 2017, issue 2, 363-372

Abstract: In the electronic communications sector, consumers can choose among more providers and among a wide range of services. The Authority for the communications sets the rules for a quick transition without unfounded costs for the users. When the transition from one operator to another is easy, the choice depends on their greater or lesser propensity to change the operator. The reason for changing is a function of the perception that the consumer has of his operator and of the availability of alternatives. What are the characteristics of the consumers who change services provider and what are the variables of the decision-making process?

Keywords: Consumer Loyalty; Mobile Phone; Land Lines; Telecommunications. (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1431/86978 (application/pdf)
https://www.rivisteweb.it/doi/10.1431/86978 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jyf1hn:doi:10.1431/86978:y:2017:i:2:p:363-372

Access Statistics for this article

Micro & Macro Marketing is currently edited by Dario Romano

More articles in Micro & Macro Marketing from Società editrice il Mulino
Bibliographic data for series maintained by ().