Masterspot. Testimonial and Food Advertising

Debora Viviani

Micro & Macro Marketing, 2017, issue 3, 473-488

Abstract: The paper analyzes the evolution of the concept of endorsement and food advertising. Initially the testimonial ensure visibility of the product and the brand, today the food is the successful testimonial. The contribution will analyze how the social representation of the food is changed, analyzing the food advertising. The purpose is to understand if these changes have a response in terms of taste and aesthetic values of the social context.

Keywords: Food; Food Advertising; Testimonial; Chef. (search for similar items in EconPapers)
Date: 2017
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