Towards a new vision of products and channels

Anna Zinola

Micro & Macro Marketing, 2017, issue 3, 543-556

Abstract: The consumption world is facing a deep change phase involving both product and retail systems. On one side we see a tendency to money saving (which is mainly translated into an attitude towards low cost solutions and products or towards wastes reduction) and on the other this world shows a desire to spend relevant budgets for certain categories of products (first of all, but not limited to, technology). The consumer profile emerging out of this picture is varied and multifaceted: partly homo oeconomicus and partly ludens.

Keywords: Consumption World; Retail System; Homo Oeconomicus; Homo Ludens. (search for similar items in EconPapers)
Date: 2017
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