The coexistence between vinyl and digital in the streaming music age

Matteo Corciolani

Micro & Macro Marketing, 2018, issue 2, 185-188

Abstract: The music market has undergone remarkable changes in recent decades. From the '60s to today, in fact, there have been numerous technologies for its fruition, from music to the domain of the Internet. These huge changes caused a transition from an economic model based on mass production and physical distribution of the music product to that of the Internet file exchange. However, despite the deep shocks to the music industry, data show that vinyl, tool tied to the past, still keeps in sales and still retains its unique status. To this end, this research aims to explore, through 15 in-depth interviews, the approach to vinyl by a sample of music consumers and the coexistence of alternative models of fruition, such as digital and vinyl itself. Following the analysis of scientific literature on the subject, the study focuses on the content of the interviews and the implications deriving from them.

Keywords: Music Market; Technology; Vinyl; Internet. (search for similar items in EconPapers)
Date: 2018
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