Consumer intelligence: A tool for marketing?

Albino Claudio Bosio

Micro & Macro Marketing, 2019, issue 3, 521-538

Abstract: The relationship between marketing and consumer intelligence is addressed here on a historical-critical level. The development of a virtuous circuit between the two terms characterizes a first phase of the relationship that extends until the end of the last century. With the beginning of the new millennium, the relationship seems to be in crisis. The main evidences of the crisis are described. Therefore some conditions are prefigured aimed at a good restoration of the relationship starting from the changed context conditions.

Keywords: Marketing Intelligence; Consumer Intelligence; Consumer Research. (search for similar items in EconPapers)
Date: 2019
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