Behaviour of consumers in EU countries

Spotřebitelské chování v zemích EU

Jana Stávková () and Silvie Sharma
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Silvie Sharma: Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2005, vol. 53, issue 3, 311-318

Abstract: The paper focuses on development of consumer behavior on the basis of household expenditures in 1996, 1999 and 2002 in individual countries in Europe. As a tool to examine the changes in behavior was used cluster analysis. The results of this analysis are illustrated in dendrograms, which help to estimate the greatest differences in consumer behavior among north-western European countries and new countries joining EU, then also among western European countries and south European countries. For the analysis of factors with influence on consumer behavior is required a research about motives of behavior and consumption of main agricultural commodities.

Keywords: consumer; behaviour; cluster analysis; EU (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:mup:actaun:actaun_2005053030311

DOI: 10.11118/actaun200553030311

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