Strategic management of University sports club of MUAF in Brno

Strategické řízení Vysokoškolského sportovního klubu MZLU v Brně, o. s

Dagmar Kudová
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Dagmar Kudová: Ústav managementu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2009, vol. 57, issue 3, 85-88

Abstract: Paper deals with questions of management of university sports clubs in the Czech Republic. We may summarize the strategic management of University sports clubs into several points in which the club management should clearly answer the following key questions: the function of the club (the purpose of its existence), unequivocally defined strategy of the organisation, who are the clients of the club, what are the financial sources, what processes and steps lead towards accomplishment of the mission, what are the provided values and last but not least, is there any possible professional development of trainers and representatives. Paper also includes a practical application of the BSC model on management of University Sports Club of MUAF in Brno.

Keywords: strategic management; Balanced Scorecard; sports management; university sports clubs (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:mup:actaun:actaun_2009057030085

DOI: 10.11118/actaun200957030085

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