Perception of food origin by the Slovak consumer

Vnímanie krajiny pôvodu potravín slovenským spotrebiteľom

Katarína Kleinová and Juraj Neománi
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Katarína Kleinová: Katedra marketingu, Fakulta ekonomiky a manažmentu, Slovenská poľnohospodárska univerzita, Tr. A. Hlinku 2, 949 76 Nitra, Slovenská republika
Juraj Neománi: Katedra informatiky, Fakulta ekonomiky a manažmentu, Slovenská poľnohospodárska univerzita, Tr. A. Hlinku 2, 949 76 Nitra, Slovenská republika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2010, vol. 58, issue 6, 227-234

Abstract: In many product categories is one of the factors influencing consumer behaviour also the country of origin what is the main goal of this article. Consumers are influenced by their own origin, by experiences with domestic and foreign products and stereotyped ideas about quality and reliability of products from other countries. The results of many marketing studies have concluded that the evaluation of products is significantly influenced by knowledge of where the products were produced. However, when directly analysing the importance of country of origin in the purchase decision, buyers mostly minimize its impact. They want to look like logical or rational consumers who decide rather for more objective internal product attributes (taste, design and appearance) than the external factors, including the origin.

Keywords: consumer behaviour; country of origin; food market (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:mup:actaun:actaun_2010058060227

DOI: 10.11118/actaun201058060227

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