Analysis of Lifestyle Towards Personal Factors Impact Consumer to Choose Ready Credit

Elian Setiawan and Purwanto
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Elian Setiawan: Faculty of Business, President University, Bekasi, Indonesia
Purwanto: Faculty of Economic and Business, Padjajaran University, Bandung, Indonesia

Noble International Journal of Economics and Financial Research, 2017, vol. 2, issue 1, 21-26

Abstract: The research includes male and female employees at office area and want to find out what is the relation factors that influence the employee’s lifestyle with other employees in office area. Based on that case, this study is going to categorize the personal factors of employees at office area. By using personal factors which are (attitude, activity, interest, and opinion), the writer can analyze what are the related influence on lifestyle. This research was design using quantitative research, which uses questionnaire and spread to 80 employees in office area. Likert scale is used to measure the data; it is collect entire statement that has connection with investigated problems. Using linear regression analysis, such as partially, attitude and activity, has significance value towards lifestyle. But, the interest and opinion has no significance value toward lifestyle. By the simultaneously, all explanatory variables has a significance relationship toward lifestyle. The most significance value from all independent toward response variable is attitude.

Keywords: Attitude; Activity; Interest; Opinion; Lifestyle; Multiple Regression; Credit Card (search for similar items in EconPapers)
Date: 2017
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