SUSTAINABLE MANUFACTURING STRATEGIES AND PRODUCTION EFFICIENCY OF MULTINATIONAL FIRMS IN NAIROBI, KENYA

Desmond Rasugu, Lucyjoan Chege, Kennedy Ogindi, Eric Munene, Peterson Obara Magutu, Angela Wairimu Kaguara and Richard Nyaanga Ongeri
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Desmond Rasugu: Department of Management Science, University of Nairobi, Nairobi, Kenya
Lucyjoan Chege: Department of Management Science, University of Nairobi, Nairobi, Kenya
Kennedy Ogindi: Department of Management Science, University of Nairobi, Nairobi, Kenya
Eric Munene: Department of Management Science, University of Nairobi, Nairobi, Kenya
Peterson Obara Magutu: Department of Management Science, University of Nairobi, Nairobi, Kenya
Angela Wairimu Kaguara: Department of Management Science, University of Nairobi, Nairobi, Kenya
Richard Nyaanga Ongeri: Department of Management Science, University of Nairobi, Nairobi, Kenya

Noble International Journal of Social Sciences Research, 2020, vol. 5, issue 1, 01-11

Abstract: Purpose: The objectives of this study were to determine the sustainable manufacturing strategies commonly used by multinational firms in Nairobi and to establish the relationship between sustainable manufacturing strategies and production efficiency of multinational firms in Nairobi, Kenya. Design/Research method: This study used a descriptive research design. The target population consisted of 164 manufacturing firms. The quantitative data collected was analysed by the use of descriptive statistics using Statistical Package for Social Sciences (SPSS). A regression analysis was applied to determine the relationship between manufacturing strategy and production efficiency. Finding: The manufacturing multinational firms adopted total quality management, production planning & control and plant & equipment maintenance strategies which contribute a major part of the production efficiency of multinational firms in Nairobi. The study concludes that most of the manufacturing multinational firms re-evaluate the manufacturing strategies regularly to ensure that they are sustainable and relevant to facilitate efficiency in production. Limitation: The study was limited to sustainable manufacturing strategies. There is need to focus on other manufacturing strategies especially on how they influenced performance. Implication: This study recommends the adoption and implementation of manufacturing strategy as it will enable the manufacturing multinational firms optimize their production efficiency in terms of production cost per unit, product quality and product development time. The multinational firms should integrate their resources efficiently to enhance their operations and adopt the manufacturing models developed to align with their operations and target customers.

Keywords: Sustainable Manufacturing Strategies; Production Efficiency; Multinational Firms; Kenya (search for similar items in EconPapers)
Date: 2020
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