Psychological effectiveness of carbon labelling

Geoffrey Beattie ()
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Geoffrey Beattie: Geoffrey Beattie is in the School of Psychological Sciences and the Sustainable Consumption Institute, University of Manchester, Oxford Road, Manchester M13 9PL, UK

Nature Climate Change, 2012, vol. 2, issue 4, 214-217

Abstract: Despite the decision by supermarket-giant Tesco to delay its plan to add carbon-footprint information onto all of its 70,000 products, carbon labelling, if carefully designed, could yet change consumer behaviour. However, it requires a new type of thinking about consumers and much additional work.

Date: 2012
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DOI: 10.1038/nclimate1468

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