Fear and hope in climate messages

Paul C. Stern ()
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Paul C. Stern: Paul C. Stern is at the National Research Council at the National Academy of Sciences, 500 Fifth Street NW, Washington DC, USA and the Norwegian University of Science and Technology, Edward Bulls veg 1, 7491 Trondheim, Norway

Nature Climate Change, 2012, vol. 2, issue 8, 572-573

Abstract: Scientists often expect fear of climate change and its impacts to motivate public support of climate policies. A study suggests that climate change deniers don't respond to this, but that positive appeals can change their views.

Date: 2012
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DOI: 10.1038/nclimate1610

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