Self-interest and pro-environmental behaviour

Laurel Evans (), Gregory R. Maio (), Adam Corner, Carl J. Hodgetts, Sameera Ahmed and Ulrike Hahn
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Laurel Evans: School of Psychology, Cardiff University
Gregory R. Maio: School of Psychology, Cardiff University
Adam Corner: School of Psychology, Cardiff University
Carl J. Hodgetts: School of Psychology, Cardiff University
Sameera Ahmed: School of Psychology, Cardiff University
Ulrike Hahn: School of Psychology, Cardiff University

Nature Climate Change, 2013, vol. 3, issue 2, 122-125

Abstract: Campaigns to promote pro-environmental behaviour usually emphasize self-interested reasons for engaging with a self-transcendent cause such as protecting the environment. However, psychological evidence suggests that this approach may fail to stimulate other, different, environmental behaviours. Research shows that communicating self-transcending motives for car-sharing increases recycling rates, whereas presenting self-interested reasons alone, or combined with self-transcending motives, does not.

Date: 2013
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DOI: 10.1038/nclimate1662

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