Inducing green behaviour

John Thøgersen ()
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John Thøgersen: School of Business and Social Sciences, Aarhus University, Bartholins Allé 10, Building 1327–124, 8000 Aarhus C, Denmark

Nature Climate Change, 2013, vol. 3, issue 2, 100-101

Abstract: Economic arguments, such as saving money, are often used to promote pro-environmental actions — for example, reducing energy use. However, research shows that people's environmental motives are sometimes better drivers of behavioural change.

Date: 2013
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DOI: 10.1038/nclimate1808

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