Public perceptions of demand-side management and a smarter energy future

Alexa Spence (), Christina Demski, Catherine Butler, Karen Parkhill and Nick Pidgeon
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Alexa Spence: Horizon Digital Economy Research/School of Psychology, University of Nottingham
Christina Demski: Understanding Risk Research Group, Tyndall Centre and Climate Change Consortium of Wales, School of Psychology, Cardiff University
Catherine Butler: The University of Exeter
Karen Parkhill: School of Environment, Natural Resources and Geography, Bangor University
Nick Pidgeon: Understanding Risk Research Group, Tyndall Centre and Climate Change Consortium of Wales, School of Psychology, Cardiff University

Nature Climate Change, 2015, vol. 5, issue 6, 550-554

Abstract: The results of an online survey of UK consumers suggest that achieving desired energy efficiencies and savings through demand-side management aimed at changing behaviour and encouraging uptake of energy-efficient technologies will not be easy.

Date: 2015
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DOI: 10.1038/nclimate2610

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