Mental representation changes the evaluation of green product benefits

Kelly Goldsmith (), George E. Newman and Ravi Dhar
Additional contact information
Kelly Goldsmith: Kellogg School of Management, Northwestern University
George E. Newman: Yale School of Management, Yale University
Ravi Dhar: Yale School of Management, Yale University

Nature Climate Change, 2016, vol. 6, issue 9, 847-850

Abstract: Many campaigns to get people to purchase sustainable products highlight self-interest. However, experiments now show that emphasizing the environmental benefit of such goods may be more effective.

Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (8)

Downloads: (external link)
https://www.nature.com/articles/nclimate3019 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nat:natcli:v:6:y:2016:i:9:d:10.1038_nclimate3019

Ordering information: This journal article can be ordered from
https://www.nature.com/nclimate/

DOI: 10.1038/nclimate3019

Access Statistics for this article

Nature Climate Change is currently edited by Bronwyn Wake

More articles in Nature Climate Change from Nature
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().