Economic gains stimulate negative evaluations of corporate sustainability initiatives

Tamar Makov and George E. Newman ()
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Tamar Makov: Center for Industrial Ecology, School of Forestry and Environmental Studies, Yale University
George E. Newman: Yale School of Management, Yale University

Nature Climate Change, 2016, vol. 6, issue 9, 844-846

Abstract: Businesses are increasingly undertaking initiatives that increase profit and provide environmental benefits. They risk backlash, however, as people are shown to respond negatively to the notion of a business profiting from such initiatives.

Date: 2016
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DOI: 10.1038/nclimate3033

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