Stop preaching to the converted

Asheley R. Landrum () and Robert B. Lull
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Asheley R. Landrum: College of Media and Communication, Texas Tech University
Robert B. Lull: California State University — Fresno

Nature Climate Change, 2017, vol. 7, issue 8, 538-540

Abstract: Traditional moral arguments fail to persuade conservative climate sceptics. Pope Francis' gifting of his climate encyclical to President Trump prior to his leaving the Paris Agreement shows that even a religious leader's persuasive power is constrained by how his message resonates with conservative moral values.

Date: 2017
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DOI: 10.1038/nclimate3355

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