From choice architecture to choice engineering

Ohad Dan () and Yonatan Loewenstein ()
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Ohad Dan: The Hebrew University
Yonatan Loewenstein: The Hebrew University

Nature Communications, 2019, vol. 10, issue 1, 1-4

Abstract: Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.

Date: 2019
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DOI: 10.1038/s41467-019-10825-6

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