Motivating actions to mitigate plastic pollution

Lili Jia, Steve Evans () and Sander van der Linden
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Lili Jia: University of Cambridge
Steve Evans: University of Cambridge
Sander van der Linden: University of Cambridge

Nature Communications, 2019, vol. 10, issue 1, 1-3

Abstract: Designing effective policy interventions to motivate mitigation actions requires more realistic assumptions about human decision-making based on empirical evidence from the behavioural sciences. We therefore need to consider behavioural rather than only economic costs and benefits in policy intervention designs.

Date: 2019
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DOI: 10.1038/s41467-019-12666-9

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