Combining information on others’ energy usage and their approval of energy conservation promotes energy saving behaviour

Jacopo Bonan, Cristina Cattaneo, Giovanna d’Adda () and Massimo Tavoni
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Giovanna d’Adda: Centro Euro-Mediterraneo sui Cambiamenti Climatici
Massimo Tavoni: Economics and Industrial Engineering
Authors registered in the RePEc Author Service: Giovanna d'Adda

Nature Energy, 2020, vol. 5, issue 11, 832-833

Abstract: Households reduced their electricity use the most when they learnt both that they were using more energy than their neighbours and that energy conservation was socially approved. This suggests that efforts to use social information to nudge conservation should combine different types of social feedback to maximize impact.

Date: 2020
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DOI: 10.1038/s41560-020-00727-z

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