More risks can feel less risky

Brian J. Zikmund-Fisher ()
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Brian J. Zikmund-Fisher: University of Michigan

Nature Human Behaviour, 2017, vol. 1, issue 11, 782-783

Abstract: In the United States, direct-to-consumer advertisements for medications must disclose each specific side-effect risk. A new study demonstrates a counterintuitive dilution effect: people perceive drug descriptions that include both serious and trivial side effects as less risky than descriptions that only list serious side effects.

Date: 2017
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DOI: 10.1038/s41562-017-0228-9

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