More risks can feel less risky
Brian J. Zikmund-Fisher ()
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Brian J. Zikmund-Fisher: University of Michigan
Nature Human Behaviour, 2017, vol. 1, issue 11, 782-783
Abstract:
In the United States, direct-to-consumer advertisements for medications must disclose each specific side-effect risk. A new study demonstrates a counterintuitive dilution effect: people perceive drug descriptions that include both serious and trivial side effects as less risky than descriptions that only list serious side effects.
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:nat:nathum:v:1:y:2017:i:11:d:10.1038_s41562-017-0228-9
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DOI: 10.1038/s41562-017-0228-9
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