The nature of viral altruism and how to make it stick

Sander van der Linden ()
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Sander van der Linden: University of Cambridge, Downing Street, Cambridge CB2 3EB, UK.

Nature Human Behaviour, 2017, vol. 1, issue 3, 1-4

Abstract: Societal altruism is changing. Increased awareness and use of online social media is providing new ways of inspiring collective action and support for critical societal challenges. What makes some social causes go viral while others never seem to take off?

Date: 2017
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DOI: 10.1038/s41562-016-0041

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